What is Website Conversion?
Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense. It is not unusual to double or triple conversion from the existing traffic.
Lets take an example, if normally from 100 visitors to your website 2 would take action which could be buying, requesting information, or how ever you define conversion, You do define conversion? if you not, you are losing valuable sales. That's when conversion done by Search Imagination experts makes a difference.
Changing certain elements of the website, sometimes as simple as text or location of an image or a button, can result in doubling conversions to 4 actions out of a 100, tripling to 6 actions or even order of magnitude increase in conversion to 20 in some case. A lot of it depends how polished your website, whom you are targeting and if you are communication proper message. You are assuming your website is communicating certain message. Yet often, message you think your website is sending to your customers is entirely different from message that customer actually receiving when he is browsing your website. Notice that it did not require adding 100 more visitors to double your conversions. Conversion is by magnitude is more efficient then just SEO alone at early and intermediate stages, because chances are your conversion can be improved much easier then doubling your traffic. You should be mixing and combining SEO and Conversion strategies to get the most out of your website and people who are interacting with it.
The bottom line is that conversation rates aren't just metrics. And, they are hardly about technology. Conversation rates about about users. No, scratch that. Conversation rates about about people. Real people, with real needs and desires.