Manhattan Professional Dating Service Company (to be announced)
In this case we highlighted business is local new york company working in dating field. We have started working with them in early 2009. They had a problem of not being found in local searches, though they had a good brand recognition in new york are.. Now they are ranked #1 on google local and #2 for "new york dating" searches. Graph bellow shows time when we started working with them prior to our start February 2008.
In SEO it takes time and effort to creat lasting high ranking for website, but once it is created, it is much easier to keep it. Think of it as a skill that you develop, once you learn how to play guitar you no longer need to relearn basic notes, just need to keep it sharp. That's how Search Engine Optimization works, once your website is highly ranked, you no longer have to work hard on optimizing it, just keeping it fine tuned.
Here is a graph of what happened to number of their visitors over 4 month period.
Here
is how the big picture looks. This is 229% increase in traffic over 4
month, and that usually means 229% increase in leads and sales as well for a web based business. Yet for the company it meant 450% increase in conversions, why? because we have not just drove traffic to the website, but tested the way traffic flows, who are customers, how they buy, why they leave, and the result was great improvement in conversions. Since all this
traffic is coming from New York area and targeted for keywords that
being searched, except now our clients website comes up on the first
page of the search and not fourth at number 37 as it did before we worked together.
The website according to owner was always been tinkered on to improve sales and conversion, and at first glance it might have seemed that there is nothing to improve, conversion were after all 1.6% per 100 visitors which is standard for the dating industry. Yet after working with us it is now 4.5% every month since over haul. They had very well developed and cutting edge website from the start, yet people don't care about how nice looking webesite you have, they care about finding what they are looking for and taking action. We are here to help them find what they looking for and take action.